Postscript Shopify 35m Series Yckumparaktechcrunch: How SMS Marketing is Revolutionizing E-commerce
In today’s fast-paced world, consumers are constantly bombarded with marketing messages from various channels. As a result, it can be challenging for e-commerce businesses to stand out and reach their target audience effectively. However, with the rise of SMS marketing, businesses can now reach their customers directly on their mobile devices and cut through the noise. One of the leading players in this space is Postscript, a Shopify app that has recently raised $35 million in Series B funding led by YC Continuity and joined by existing investors. In this article, we will explore how Postscript is revolutionizing e-commerce through SMS marketing.
What is Postscript?
Postscript is a Shopify app that enables e-commerce businesses to send targeted SMS messages to their customers. With Postscript, businesses can create and send personalized messages such as order confirmations, shipping updates, and promotional offers directly to their customers’ mobile devices. The app integrates seamlessly with Shopify, making it easy for businesses to manage their SMS marketing campaigns from one platform.
Why SMS Marketing is Effective
SMS marketing has become increasingly popular in recent years due to its high open and response rates. According to a study by Mobile XCo, SMS messages have a 98% open rate, compared to email’s average open rate of 20%. Additionally, SMS messages have a response rate of 45%, compared to email’s average response rate of 6%. This means that businesses can reach their customers more effectively through SMS marketing and see a higher return on investment.
How Postscript Works
Postscript makes it easy for businesses to create and send SMS messages to their customers. The app provides a range of features such as segmentation, automation, and analytics to help businesses optimize their SMS marketing campaigns. With segmentation, businesses can target specific groups of customers based on their behavior or demographics. For example, a business could send a promotional offer to customers who have abandoned their cart or a personalized message to customers who have made multiple purchases. With automation, businesses can set up triggered messages such as welcome messages or shipping updates to be sent automatically. Finally, with analytics, businesses can track the performance of their SMS marketing campaigns and make data-driven decisions to improve their results.
The Benefits of Using Postscript
There are several benefits to using Postscript for SMS marketing. Firstly, SMS messages have a higher open and response rate than other marketing channels, meaning that businesses can reach their customers more effectively. Secondly, SMS messages are delivered directly to customers’ mobile devices, making them more likely to be seen and acted upon. Finally, Postscript integrates seamlessly with Shopify, making it easy for businesses to manage their SMS marketing campaigns from one platform.
Conclusion
In conclusion, Postscript is revolutionizing e-commerce through SMS marketing. With its range of features and seamless integration with Shopify, businesses can create and send targeted SMS messages to their customers more effectively. As SMS marketing continues to grow in popularity, Postscript is well-positioned to help businesses stay ahead of the curve and reach their target audience in a more personalized and engaging way.
